Module 1:

Next Generation Sponsorship

 room: auditorium

 start: 09:30 – 11.00

break: 11.00 – 11.30

continue: 11.30 – 12.45

Moderator: Kevin Roberts, Editorial Director , SportBusiness Group

 Opening Speech (30 min): Are We Ready For The Future?

Paul Flatters, Chief Executive, The Future Foundation

Presentation (30 min): The Challenge & Opportunities For Sport

David Stubley,Chief Executive, Performance Worldwide

Presentation (30 min): Sponsor-Funded Programming & Programme Sponsorship

Stewart Mison , Senior Vice President , Octagon CSI Ltd

Presentation (20 min): How New Media Will Impact The Sponsorship Landscape

John McKenna,Commercial Director, OC Group

Panel Discussion (55 min): Sponsorship – Rights Or Rites?

Tim Crow,Director, Consulting, Karen Earl Sponsorship

Tyson Henly , Head of Marketing Services, UEFA Marketing & Media Management Group

John McKenna,Commercial Director, OC Group

Stewart Mison , Senior Vice President , Octagon CSI Ltd

David Stubley,Chief Executive, Performance Worldwide