Module 10: Activating Sponsorship

 room: AUDITORIUM

 start: 09:30 – 11.00

break: 11.00 – 11.30

continue: 11.30 – 12.45

 Moderator: Kevin Roberts, Editorial Director , SportBusiness Group

Opening Speech (20 min.): Creativity & Accountability – Understanding The Opportunities And Challenges Of A Changing Media And Marketing Communications Environment

TBC

 

Sponsorship Case Study (20 min.): Sponsorship In Global Marketing

TBC

 

Sponsorship Case Study (20 min.): Innovative, Effective And Creative Application Of Technology

Darrell McLennan Fordyce , Head of Sports & Games Brand Marketing, Orange

 

Sponsorship Case Study (20 min.): Making A Difference By Creating Opportunity And Changing Lives

John Luff,Founder, Sustainable Marketing

 

Panel Discussion (75 min.): Getting It Right – Developing And Executing Effective Sponsorship Programmes

Darrell McLennan Fordyce , Head of Sports & Games Brand Marketing, Orange

John Luff,Founder, Sustainable Marketing

John Taylor, Chairman , Sports Inpact

Mark Bullingham, Strategy Director, brandRapport