Module 13: Harnessing The Power of Sports Tourism

 room: 2006

 start: 09:30 – 11.00

break: 11.00 – 11.30

continue: 11.30 – 12.45

 

Sponsor: Northwest Regional Development Agency

Moderator: Ross Biddiscombe, Author , ‘The Business of Sports Tourism’

 

Opening Speech (30 min.): London 2012 - Maximising The Power Of Sport Tourism

Kenny Boyle,Commercial & Marketing Services Director, VisitBritain

 

Presentation (30 min.): Changing The Image Of A Nation Through Sport

Mike Lee OBE,CEO, Vero Communications

 

Presentation (30 min.): Everyone’s A Winner – Generating Tourism ROI From The FIFA World Cup

Sven Ehricht, Andy Kopke, Ambassador for FIFA World Cup 2006 Germany

 

Panel Discussion (40 min.): What Works And What Doesn’t – Creating Successful Strategies In Sport Tourism

Roddy Carr,VP Director of Tourism, IMG Consulting

Dr Mike Weed , Lecturer in Sport & Leisure Policy & Management, Loughborough University

 

Panel Discussion (45 min.): Spectation Then Participation – Building A Tourism Legacy From Sports Events

Peter Mearns , Director of Marketing, Northwest Regional Development Agency

Roger Pride , Director of Marketing, Wales Tourist Board

Edwina Ricci,Business Development Manager, SportingPulse

Dr Kamilla Swart,HOD-Centre for Tourism Research in Africa (CETRA)/Senior Lecturer/Researcher, Centre for Tourism Research in Africa/Cape Peninsula University of Technology

Jon Phelps,VP Marketing & Resort Strategy/Director of the Wales Open, The Celtic Manor Resort