Module 14:

Activating Sponsorship Workshop

The mission of this session is to allow participants to benefit from expert input in a number of mini-lecture sessions, after which they will have a hands-on opportunity to apply existing and new-found knowledge to formulate a sponsorship programme for a model sports property.

 room: 2002

 start: 14.30 – 16.00

break: 16.00 – 16.30

continue: 16.30 – 18.00

Workshop Leader: John Luff,Founder, Sustainable Marketing

 Lecture Topics

 Communication:Neil Hopkins, Associate Director, Four Sports Marketing & Sponsorship

Hospitality:Jeff Hunter, Group Operations Director, Sportsworld

Measurement:Richard Ames,Managing Director, TNSSport

Guided Group Project: In small groups, attendees will produce a sponsorship programme for a specific sports property