Module 17: Maximising The Value Of Licensing & Merchandising

 room: 2006

 start: 14.30 – 16.00

break: 16.00 – 16.30

continue: 16.30 – 18.00

 

Module 17: Maximising The Value Of Licensing & Merchandising

 

Sponsor: Copyright Promotions/Mees Pierson

Moderator: Chris Protheroe, Director-Sport & Brands, Copyright Promotions

 

Presentation (30 min.): Best Practice – From Theory To Implementation

Ardi Kolah, Sponsorship & Licensing Consultant

 

Presentation (30 min.): The Realities Of Licensing & Merchandising – Getting It Right And Avoiding The Pittfalls

Christopher Protheroe, Director, Sport & Brands , Copyright Promotions

David Hudson , Business Development Manager, MeesPierson Intertrust

 

Presentation (30 min.): How A Property Makes Money From Licensing & Merchandising

Marc Armstrong, Head of New Business Development, The FA

Sean McAuliffe, Senior Commercial Manager, Copyright Promotions Sport

 

Presentation (30 min.): What Does The High Street Really Want?

Aysha Kidwai , Watermelon Limited

 

Interactive Consultancy Session (60 min.): Q&A with presenters – a chance to brainstorm with a panel of experts, on issues affecting your business