Module 4:

Exploiting The Potential Commercial Value Of Grassroots Sport

 room: 2004

 start: 09:30 – 11.00

break: 11.00 – 11.30

continue: 11.30 – 12.45

 Moderator: James Santomier Jr., Professor, Sport Management, College of Business, Sacred Heart University

Opening Speech (20 min.): HowCan Grassroots Sport Capitalise On The Changing Sport Business Landscape?

Rebecca Hopkins,Managing Director, ENS Ltd.

 

Presentation (30 min.): Successful Implementation Of Grassroots Schemes

William Anderson, Managing Director, The Team Works

 

Presentation (40 min.): Securing Government Funding

Mike Reynolds, Director, Sportsmatch

Dr. Paul A. Wright,Managing Director, PAWA Consulting

 

Presentation (30 min.): Grassroots Schemes – The Australian Perspective

Edwina Ricci, Business Development Manager, SportingPulse

 

Panel Discussion (45 min.): Sponsors – How To Leverage Grassroots Properties

Stephen Hall,Head of Sport Sponsorship, McDonalds Restaurants Ltd.

Martin Johnston , Director, MEC Sponsorship

Andy Kenny,Client Services Director, brandRapport