Module 6:

Maximising Event Day Revenue

 room: 2003

 start: 14.30 – 16.00

break: 16.00 – 16.30

continue: 16.30 – 18.00

Moderator: Andy Stevens , Author, "Stadia and Arenas: The Definitive Guide"

Opening Speech (30 min): Creating An Integrated Event Day Strategy

Craig Thompson, CEO Mindspring

 Panel Discussion (60 min): More Than Prawn Sandwiches – Strategies For Maximising Revenue From Corporate Hospitality

David Batts , Deputy CEO, Marylebone Cricket Club

Olaf Bauer, Senior Director Teams Germany, Sportfive

Adrian Burns, IT Consultant, Triangle

Dr Chris Bruton, CEO, Hospitality in Partnership

Presentation (30): Increasing Event Day Revenue Through More Effective Retailing

(TBC)

 Panel Discussion (60 min): Accessing New Revenue Streams From New Technologies

Chris Bruce,General Manager BT Wireless Broadband, BT

Charlie Marshall, Manager, Spectrum Strategy Consultants

Gerard McKenna , CEO, Match Day Media

Jonathan Dougall, Communications Manager, ICON Display