Module 9: CREATING EFFECTIVE DIGITAL MEDIA STRATEGIES – Interactive Workshop

Take a journey to various websites with the ability to interact one on one using provided PCs

 room: 2001

 start: 14.30 – 16.00

break: 16.00 – 16.30

continue: 16.30 – 18.00

 

Workshop Leader: Paul Wright, Managing Director, Aura Sports

 

Session 1 (45 min.): The Nuts And Bolts Of Digital Media

Session Leader: Paul Wright, Managing Director, Aura Sports

 

Session 2 (45 min.): Understanding The Impact Of Digital Media On Conventional Media And The Consumer

Session Leader: Mike Read, ComScore

 

Session 3 (45 min.): Advertising & Sponsorship – How To Be A Net Winner In An Evolving Environment

Session Leader: Simon Crouch , Senior Manager, Spectrum Strategy Consultants

 

Panel Session/Q&A (45 min.): Digital Media – Key Opportunities And Threats

Moderator: Paul Wright, Managing Director, Aura Sports

Rachael Church, Managing Director, ArkSports Limited

Dr William Cooper, Founder & Principal Consultant, informitv

Oliver Slipper, Commercial Director, Premium TV

Caroline Townley , Managing Director, NetResult